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Sports set to lose millions if Setanta collapses | Football | The Guardian →
The Premier League is confident it can resell the rights to the 46 games Setanta holds for the 2009-10 season, the final year of its contract. It also believes it could match or exceed the £159m Setanta paid for the right to screen 23 Premier League games each season from 2010-11 if they are put out to offer. Many experts do not agree. One City consultant, who asked not to be named, said: “The Premier League believes football is like crack cocaine. They are wrong.”
